Work to build the 180-bed easyHotel on Banbury Road in Summertown (on the site formerly occupied by Majestic Wine) has commenced. The hotel is expected to be open by 2021, but the ground floor is offering commercial leasing opportunities for retail, restaurant, leisure and education businesses from Autumn 2020. The city council gave planning permission for the hotel last year, despite a number of objections. easyHotel's strategy is to target the “super budget” segment of the hotel industry by marketing clean, comfortable and safe hotel rooms to its customers. The company has 36 hotels (25 franchised and 11 owned) in 30 cities.