Content guidelines

Find out how to plan and create content for The Oxford Magazine – the leading online magazine curated for people who live, work or play in Oxford and across Oxfordshire.


We’ve put together these guidelines for anyone involved in creating content to be published on our website. The guide covers all types of content – from one-off guest posts to ongoing-sponsored content.

You don’t have to read everything (just now!), but please familiarise yourself with what’s covered in these guides for reference. Believe us when we say that it’ll save everyone (especially you) a lot of time in the long run.

The Oxford Magazine is a premium English-language publication. We value consistency and accuracy in our work and rely on these guidelines to govern everything we write.

Our perspective reflects that of the internet at large, and we’ll regularly update these guidelines to ensure it remains relevant and responds accordingly to changes in common and casual usage of language.

Editorial approach

See our editorial approach to understand what to write about, and how, in order to better meet the interests of our growing audience.

Writing guidelines

Before you start writing your piece for publication on The Oxford Magazine, we ask that you consider these writing guidelines.

Style guide

Our style guide ensures that the way we write is consistent across every page of the website. It covers everything from words and spellings to abbreviations, acronyms, addresses, capitalisation, dates and times, hyphens, italics, numbers, symbols, and everything in between.

Accessibility guidelines

All content must comply with Level AA of the Web Content Accessibility Guidelines (WCAG) 2.1. We’ve put together a summary of how to make your content accessible on our website.

Formatting guidelines

This covers just about everything you need to know about formating content on the website, including page length, headings, bold text, bullet points, number lists, tables, shoutboxes, buttons, accordions and tabs.