Sponsored content

In an era where consumers are increasingly bombarded by ads, content marketing, particularly sponsored content, is quickly becoming the most effective driver of engagement.

Sponsored content is long-form content sponsored by businesses and brands that live on our website. It can take the form of articles, videos and other forms of branded media that moves prospects down the engagement funnel.

From listicles (informational articles structured as a list) to long-form articles, videos, podcasts, infographics and other interactive media, high-quality sponsored content provides a variety of opportunities for reaching audiences in creative ways that they might not expect from straight-up advertising.

Frequently, these native editorial pieces become ‘trending’ local content on search engines, proving that advertising is effective when written to meet the interest or needs of the audience.

We’re open to publishing sponsored content relevant to our growing audience of people who live, work, or play in Oxford and across Oxfordshire. And we’ve put together a rather helpful editorial approach to help you better understand what to write about and how.

Yes, we will consider sponsored content from all industries, including gaming, gambling, beauty, and event adult entertainment. These industries won’t exist if they were not relevant to our lives.

So for us, it’s not so much about the industry that we take into account, but rather the quality of the content, which will also need to be presented in an editorially creative and engaging manner.

Our content guideline section is a good starting point for anyone looking to create content for publication on our website.

Yes, we allow up to three do-follow links per long-form article, with each link pointing to a separate domain. Multiple URLs to a single website will generally not be allowed.

In practice, we suggest one link to the content sponsor and up to two additional links to further information like research, further reading, examples, references and other sources that our audience might find helpful.

We allow up to three do-follow links per long-form article, with each link pointing to a separate domain. Multiple URLs to a single domain will generally not be allowed.

In practice, we suggest one link to the content sponsor’s website and up to two additional links to further information like research, further reading, examples, references and other sources that our audience might find helpful.

We accept all major debit and credit cards, including Visa, Mastercard, MasterCard and Solo.

When making a payment using your debit or credit card, please ensure your name and billing address matches the cardholder address details held by your card issuer.

We also accept payment via PayPal.

In many respects, sponsored content is a type of native advertising that matches the form and function of our website while promoting a product, service or brand.

At the same time, the most effective sponsored content offers our readers useful, valuable information. This could be either by educating or entertaining them.

What’s more, we often have varying degrees of control over the creative and editorial approach taken when putting together the content. On the one hand, we fully control everything, just like any other featured story on our website. At the other end, our involvement is limited to reviewing for compliance with our advertising guidelines.

The decision to label content as sponsored is taken on a case-by-case basis while considering the objectives set out above and the degree of our involvement in the editorial process.

Labelled or otherwise, we strive to make our stories factual, informative, and entertaining.

Yes. We work with clients to help them conceive and develop content that will engage and resonate with the target audience.

Our creative studio specialises in visual, digital, and social content creation for local brands, so you can really look the part.

We may be a small team, but we pack a punch by working with a network of highly experienced content production professionals – from writers and editors to photographers, videographers, graphic designers and more.