Sponsored content

Tell your story to people who live, work or play in Oxfordshire.
Tell your story to people who live, work or play in Oxfordshire with articles, videos and other forms of engaging and branded media, that lives on our website.
1. Sponsored posts
An incredible way to expand your reach.
A sponsored post rests somewhere between a blog post and traditional advertisement.
In a nutshell, we accept a limited number of well-written sponsored posts (also known as paid posts) that meet our content guidelines. In particular, it has to be relevant to our audience of people who live, work or play in Oxford and across Oxfordshire.
But while the article is written by you (the sponsor) or your agency, we’ll edit the article and apply our style guide before publishing it on our website with up to three validated backlinks to the sponsor’s website.


2. Branded stories
Tell your story in your words.
Branded stories give you the freedom to introduce your brand to our readers in your own words.
Tell your story with company news and updates, thought leadership articles, meet the team features, project updates, cases studies, anniversary profiles, new product launches, recipes, and more.
Branded stories are posted on The Oxford Magazine website and promoted on social media. And if you are unable to supply publish-ready articles, we do offer a bespoke writing service.
3. Branded editorials
Custom content by our in-house team.
Branded editorials are native editorial pieces written by our in-house creative team.
This means your message is crafted to educate or entertain our growing audience - people that live, work and play in Oxfordshire - on topics that align with their interests.
Frequently, these native editorial pieces become ‘trending’ local content on search engines, proving that advertising is effective when written to meet the interest or needs of the audience.


4. Branded verticals
Align your brand with your local community.
Branded verticals align your brand to specific (and, mostly, evergreen!) content in a specific vertical or section of the website.
We have plenty of opportunities available to meet your needs and generate ownership of a desired vertical - from individual topics and photo galleries to microsites and entire categories, etc.
Branded verticals can help position your brand as geographical leaders in a topic and put you ‘front of mind’ with people interested in that topic, who live, work and play in Oxford and across Oxfordshire.
Sponsored content FAQs
Have Questions? Check out these sponsored content FAQs. Can’t find what you’re looking for? You can always contact us.
In an era where consumers are increasingly bombarded by ads, content marketing, particularly sponsored content, is quickly becoming the most effective driver of engagement.
Sponsored content is long-form content sponsored by businesses and brands that live on our website. It can take the form of articles, videos and other forms of branded media that moves prospects down the engagement funnel.
From listicles (informational articles structured as a list) to long-form articles, videos, podcasts, infographics and other interactive media, high-quality sponsored content provides a variety of opportunities for reaching audiences in creative ways that they might not expect from straight-up advertising.
Yes, we will consider sponsored content from all industries, including gaming, gambling, beauty, and event adult entertainment. These industries won’t exist if they were not relevant to our lives.
So for us, it’s not so much about the industry that we take into account, but rather the quality of the content, which will also need to be presented in an editorially creative and engaging manner.
Our content guideline section is a good starting point for anyone looking to create content for publication on our website.
Yes, we allow up to three do-follow links per long-form article, with each link pointing to a separate domain. Multiple URLs to a single website will generally not be allowed.
In practice, we suggest one link to the content sponsor and up to two additional links to further information like research, further reading, examples, references and other sources that our audience might find helpful.
We allow up to three do-follow links per long-form article, with each link pointing to a separate domain. Multiple URLs to a single domain will generally not be allowed.
In practice, we suggest one link to the content sponsor’s website and up to two additional links to further information like research, further reading, examples, references and other sources that our audience might find helpful.
We accept all major debit and credit cards, including Visa, Mastercard, MasterCard and Solo.
When making a payment using your debit or credit card, please ensure your name and billing address matches the cardholder address details held by your card issuer.
We also accept payment via PayPal.
In many respects, sponsored content is a type of native advertising that matches the form and function of our website while promoting a product, service or brand.
At the same time, the most effective sponsored content offers our readers useful, valuable information. This could be either by educating or entertaining them.
What’s more, we often have varying degrees of control over the creative and editorial approach taken when putting together the content. On the one hand, we fully control everything, just like any other featured story on our website. At the other end, our involvement is limited to reviewing for compliance with our advertising guidelines.
The decision to label content as sponsored is taken on a case-by-case basis while considering the objectives set out above and the degree of our involvement in the editorial process.
Labelled or otherwise, we strive to make our stories factual, informative, and entertaining.
Yes. We work with clients to help them conceive and develop content that will engage and resonate with the target audience.
Our creative studio specialises in visual, digital, and social content creation for local brands, so you can really look the part.
We may be a small team, but we pack a punch by working with a network of highly experienced content production professionals - from writers and editors to photographers, videographers, graphic designers and more.