We sometimes incorporate content from our brand partners into our publishing programme to make our business more economically viable. Where deemed necessary or relevant, branded content is labelled across the website using the following content labelling categories.
Supported by
What it is:
Content that features our client’s brand because it aligns with our editorial imperatives.
Brand Partner:
Supports financial and/or otherwise but doesn’t make revisions or need to approve the content.
The Oxford Magazine:
We control the creative concept and editorial approach, much like any other editorial story.
In partnership with
What it is:
Content that we collaborate with and welcome direct input from our brand partner.
Brand Partner:
Approves the concept and may provide initial briefing, research material, and ongoing feedback.
The Oxford Magazine:
We provide editorial expertise and insights, and develop the concept as required.
Sponsored by
What it is:
Branded content created to focus on characteristics that are important to our brand partner.
Brand Partner:
Commissions the work to our team, provides editorial direction and may make revisions.
The Oxford Magazine:
We craft the ideas and create the content to resonate with our audience, subject to approval.
Provided by
What it is:
Branded content already created by our brand partner that is worth sharing via our platform.
Brand Partner:
Provides the content that is/was produced without direct involvement from us.
The Oxford Magazine:
We review the content for compliance with our advertising guidelines before publishing it on our platforms.
Funded or otherwise, we always strive to make our stories factual, informative, and entertaining.