Content labelling
We work with local businesses and brands to produce branded content that informs, entertains, and inspires — sharing it across our trusted channels so it reaches the right people at the right time. When it’s appropriate or necessary, we make this clear by labelling the content under one of the following categories
Supported by
Brand Partner:
Provides financial or other support, but does not revise or approve the content.
The Oxford Magazine:
Retains full control of the creative concept and editorial approach.
In partnership with
Brand Partner:
Approves the concept and may provide an initial brief, background material, and feedback.
The Oxford Magazine:
Applies editorial expertise, develops the concept, and shapes the content for readers.
Sponsored by
Brand Partner:
Commissions the work, provides editorial direction, and may request revisions.
The Oxford Magazine:
Creates the content to resonate with our audience, subject to partner approval.
Provided by
Brand Partner:
Supplies ready-made content created without our involvement.
The Oxford Magazine:
Reviews the content for compliance with our editorial and advertising guidelines before publishing.
Partnering with local businesses and brands helps us share more of the stories that matter, but our goal remains the same: to be transparent, trustworthy, and always focused on content that informs, entertains, and inspires.