Content labelling
We often incorporate content from brand sponsors into our publishing efforts to make our business economically viable. This activity is clearly labelled across the website using the following content labelling categories.
Sponsored by
What it is:
Scheduled stories that feature our client’s name because they align to our concept.
Brand Partner:
Supports financial and/or otherwise, but doesn’t make revisions or approve the story.
The Oxford Magazine:
We fully control the creative and editorial approach, just like any other featured story.
In partnership with
What it is:
Stories where we collaborate and welcome direct input from our client.
Brand Partner:
Approves the concept and may provide briefing and research material, and feedback.
The Oxford Magazine:
We provide expertise, firsthand insights, and verify with third-party sources when needed.
Supported by
What it is:
Inspiring stories that highlight aspects that are important for our client.
Brand Partner:
Commissions the work to our team, provides editorial direction and may make revisions.
The Oxford Magazine:
We craft the ideas and create the messaging that resonates with our audience.
Provided by
What it is:
Stories written by our clients that we believe are worth reading.
Brand Partner:
Provides content that was produced without direct involvement from The Oxford Magazine.
The Oxford Magazine:
We review compliance with our advertising guidelines and publish on our platforms.
Funded or otherwise, we always strive to make our stories factual, informative, and entertaining.