Waylands Volvo Oxford named best retailer in the UK at Volvo Awards

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An Oxford car retailer has been crowned the best in the UK at a prestigious national awards ceremony.

Waylands Volvo Oxford, based on Cumnor Hill, has been named National Retailer of the Year at the Volvo Car UK Retailer of the Year Awards.

The highly sought-after awards recognised ten retailer groups from across the country, with Waylands Volvo Oxford selected as the overall national winner after consistently exceeding market opportunities and outperforming a range of customer-focused targets throughout the year.

The ceremony took place on Saturday 28 February at the Park Hyatt London River Thames Hotel and was hosted by Volvo Car UK Ambassador Claudia Winkleman.

The Oxford team was commended as the top-performing retailer nationwide, consistently surpassing new and used car sales targets. Judges also praised the dealership’s commitment to delivering an informative, premium customer experience aligned with Volvo’s brand values.

The success didn’t stop there.

Waylands Volvo Oxford also secured Ultra – Retailer of the Year, earning recognition for maintaining exceptionally high standards across the business and demonstrating outstanding customer service and satisfaction.

Simon Bishop of Waylands Volvo Oxford said:

“We’re thrilled to be named the National Retailer of the Year, it’s a huge achievement for our team and a true testament to everyone’s passion for the industry. Also, taking home the Ultra Retailer of the Year was a wonderful bonus.

“These awards reflect the dedication and professionalism of our team at Waylands Volvo Oxford, who consistently deliver a customer experience that mirrors the high standards expected of the Volvo brand.

“Their commitment ensures customers receive expert advice, a welcoming environment, and a level of care that builds long-term trust and loyalty, resulting in strong and sustained sales performance.

“We’re proud to represent Volvo in Oxford and are already focused on building on this success and defending our title throughout the year ahead.”

Nicole Melillo Shaw, Managing Director of Volvo Car UK, added:

“Congratulations to all of this year’s winners at our Retailer of the Year Awards.

“It was a real privilege to recognise and celebrate the exceptional achievements of our high-performing retailers, who consistently demonstrate a deep commitment to our brand values and to delivering outstanding experiences for our customers every day.

“Our retailer’s dedication and passion play a vital role in Volvo Car UK’s continued success, and I am excited to build on this momentum for another strong year of collaboration and results.”


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