UK-based sim racing cockpit manufacturer Rock Solid Rigs has announced the launch of its 2026 UK Brand Ambassador Programme, aimed at strengthening its presence in the UK sim racing market through performance-led partnerships.
The programme will appoint two UK-based iRacing drivers to represent the brand in a recognised UK championship throughout the 2026 season. It is part of RSR’s broader strategy to combine competitive representation with structured brand collaboration.
RSR, led by a Formula One designer, designs and manufactures its cockpits in the UK using precision-cut plywood construction, offering a high-performance alternative to modular aluminium profile systems.
The company focuses on structural rigidity, material efficiency, and long-term durability, aiming to provide drivers with a cockpit that remains competitive for years.
“Our approach is deliberate,” said Mark Foster, Technical Director and Founder of Rock Solid Rigs. “We design our cockpits to eliminate the upgrade cycle — a properly engineered cockpit intended to be the last platform a serious driver needs to buy. This ambassador programme reflects that same commitment to long-term performance.”
Unlike the informal influencer arrangements common in the sim racing sector, RSR’s ambassador programme emphasises competitive representation, consistent content production, and professional standards.
Ambassadors will collaborate with the brand throughout the season under a clearly defined partnership framework, ensuring consistent alignment with the company’s mission and values.
The programme reflects RSR’s commitment to engineering excellence and driver performance, building on the company’s reputation for delivering rigid, precision-engineered cockpits designed to meet the demands of serious sim racing enthusiasts.
For more information about the 2026 UK Brand Ambassador Programme and to follow updates on the appointed ambassadors, visit: www.rocksolidrigs.com/ambassador.
