Salon Privé has announced a strategic partnership with Concours House, establishing a permanent presence at the automotive storage and events destination in Bradford-on-Avon, near Bath, as the luxury automotive brand looks to expand its year-round offering for collectors and enthusiasts.
The collaboration brings together two names operating at the premium end of the UK automotive and lifestyle sector, with Salon Privé joining forces with Concours House to create a long-term base for curated events, hospitality and collector engagement in the South West.
Located just outside Bath, Concours House opened in February 2026 and was conceived as more than a traditional vehicle storage facility. The site combines high-security luxury car storage with private dining spaces, a lounge bar, meeting rooms and dedicated event areas, positioning itself as a year-round hub for automotive culture and lifestyle experiences.
Under the partnership, Salon Privé will establish an ongoing presence at the venue, with both organisations planning a programme of co-branded events. These will bring together collectors, enthusiasts and industry figures for gatherings that extend beyond the traditional concours calendar.
Concours House is intended to serve as a discreet but active environment for the UK’s collector community, offering secure storage alongside social and hospitality-led experiences. The development reflects a growing trend in the luxury automotive sector towards integrated lifestyle destinations rather than standalone storage facilities.
Speaking on the partnership, Keith Wareham, spokesperson for Concours House, said the collaboration aligns closely with the project’s wider ambition.
“Concours House was created to become more than a vehicle storage facility, it is a destination centred around automotive culture, lifestyle, hospitality and community at the very highest level. Partnering with Salon Privé therefore feels like a natural alignment,” he said.
The partnership is expected to create a year-round base for both brands, providing a platform for exclusive events and deeper engagement with collectors outside the established concours season. Both organisations said they look forward to developing a long-term programme of activity at the site following the opening of Concours House earlier this year.
Looking ahead, Salon Privé at Blenheim Palace will return to the grounds of Blenheim Palace later this year, continuing its established tradition as one of the UK’s leading luxury automotive showcases, bringing together some of the world’s rarest and most desirable cars in an historic setting.
Read more: Salon Privé to return to Blenheim Palace in 2026 with expanded five-day luxury automotive showcase
