Residents across Oxfordshire are being encouraged to help promote safer streets by displaying free wheelie bin stickers reminding motorists that “20’s plenty” in residential areas.
The initiative marks the implementation of the 275th 20mph scheme introduced by Oxfordshire County Council as part of its county-wide programme to reduce traffic speeds.
Since launching the initiative in 2022, the council has worked closely with parish and town councils to introduce 20mph limits in communities where local councils have requested them. The programme aims to improve safety, create more pleasant neighbourhoods and encourage more people to walk and cycle.
To celebrate the latest milestone, the council has partnered with the campaign group 20’s Plenty for Us to distribute free stickers to residents who wish to show their support for the lower speed limits.
Households in Oxfordshire can apply for up to 10 wheelie bin stickers, which are designed to be placed on bins facing the road to remind passing drivers that the lower speed limit applies in residential areas.
Residents can apply for the stickers via the 20’s Plenty webpage, allowing communities to actively support local road safety initiatives.
Andrew Gant, Oxfordshire County Council’s Cabinet Member for Transport Management, said: “This is an incredible landmark and I want to thank all the parish and town councils who have been in touch with us, asking to make their residential streets safer and more pleasant places.
“Residents can now can visibly demonstrate their support by putting these stickers on their wheelie bins, to remind drivers that 20mph should be the norm in areas where people live.
“Throughout the delivery of this programme we have been clear about the advantages it brings. You are seven times more likely to survive if you are hit by a car driving at 20mph than if you are hit at 30mph.
“Reducing speeds in residential areas is a vital pillar of our commitment to Vision Zero – our ambition to eliminate deaths and serious injuries from road traffic collisions in Oxfordshire by 2050.”
The council says another 10 schemes are already planned, which will bring the total number of 20mph zones introduced across the county to 285 once completed.
With the programme continuing to expand, the council hopes initiatives like the sticker campaign will help reinforce the message that lower speeds play a crucial role in keeping communities safe.
