Bicester Village has welcomed a new international fashion name, with Californian athleisure brand Vuori opening its first UK discount boutique at the Oxfordshire shopping destination.
The new store brings Vuori’s range of premium performance apparel to Bicester Village, featuring a curated selection of the brand’s bestselling collections alongside products and pricing created exclusively for the outlet location.
Founded in California in 2015, Vuori has built its reputation around combining technical performance clothing with everyday lifestyle design, drawing inspiration from the active coastal lifestyle of Southern California.
The brand’s collections span performance wear, leisurewear and contemporary essentials, designed to bridge the gap between fitness, outdoor activity and casual everyday clothing.
The Bicester Village opening marks the latest stage of Vuori’s UK expansion. The company already operates a flagship store on Regent Street in London, following growth from its Californian roots into major international markets.
A growing retail destination
The arrival of Vuori adds another globally recognised lifestyle brand to Bicester Village’s evolving retail line-up.
Located in Oxfordshire, Bicester Village has become one of the UK’s best-known luxury shopping destinations, attracting visitors from across the UK and overseas with its mix of designer boutiques, hospitality and experiences.
The new store is expected to appeal to shoppers looking for premium activewear, with Vuori’s collections combining performance fabrics with a more relaxed, lifestyle-focused aesthetic.
Alongside its product offering, the brand places emphasis on wellbeing, community and sustainability through its wider approach to business, including its “Investment in Happiness” product guarantee and initiatives designed to support customers, employees and the environment.
With the addition of Vuori, Bicester Village continues to strengthen its position as a destination for international fashion and lifestyle brands in Oxfordshire.
