Dyson recently unveiled its first-ever national Styling Tour, bringing their must-have hair care technologies to you this summer.
Coming to The Big Feastival on 26 to 28 August, this new and exciting immersive beauty experience will give festival goers the opportunity to achieve salon-quality styling with the help of hair diagnostics, personalised recommendations, demonstrations, and support from Dyson experts.
The Big Feastival on Alex James’ idyllic Cotswolds farm brings together music from the UK’s biggest artists, Michelin star chefs, award-winning street food and an exciting array of family activities in an action-packed weekend with a full programme of entertainment.
Dyson is bringing its must-have hair care technologies on the road to x7 locations within the UK, including Birmingham, Leeds, London, Edinburgh and more.
The Styling Tour will be home to Dyson’s complete portfolio, helping customers get hands-on with the technology, discover more about the engineering, explore the full range, and better understand how Dyson hair care technology works in this incredible new immersive pop-up.
Dyson entered the hair care technology market in 2016 with the launch of the Supersonic hair dryer, followed by the Airwrap Styler in 2018 and the Corrale straightener in 2020. Dyson’s hair care products have won multiple beauty magazine awards and generated much buzz on social media globally.
More recently, in March 2022, Dyson unveiled the Airwrap multi-styler, a re-engineered Airwrap styler with exciting new attachments, suitable for all hair types with no extreme heat.
The immersive pop-up space has a circular design is inspired by the shape of the iconic Supersonic hairdryer. This space features interactive screens showcasing a range of styling content and impactful visuals providing inspiration for guests and education into Dyson’s engineering process.
A dedicated salon space features up to x7 styling stations where visitors can pre-book a complimentary 30-minute dry styling session online from the curated styling menu with one of Dyson’s expert stylists or get hands-on to trial the tools themselves at the designated self-styling stations.
Whether it’s beach waves, bouncy curls or smooth volume, all styles are created using Dyson technology, engineered for all hair types with less reliance on heat. A private styling experience will also be available for those who require it.
Visitors can visit the Dyson photo booth and share their new self-styled or professionally styled looks achieved by creating an animated GIF to post on social media using a unique QR code so visitors can TikTok, Instagram story or snap their style.