Escapade has chosen Bicester Motion as the location for its new headquarters, marking a significant addition to the UK’s renowned Motorsport Valley cluster.
Founded in 2021 by Will Tindall and Jerome Darker, Escapade operates at the intersection of motorsport, real estate and lifestyle. The company is known for creating design-led hotels, residences and immersive experiences at major racing venues, including its trackside development at Silverstone Circuit.
The business has secured 2,000 sq ft of space across the Motor Bays and Protected Long Bay at Bicester Motion, positioning its new base within the estate’s Motor Transport Yard.
The site’s amphitheatre-style layout regularly attracts visitors during the estate’s popular Scramble events, offering Escapade a visible platform within a community of automotive and engineering specialists.
The new headquarters will combine workspace, studio and showcase elements, with open-plan interiors and full-height glazed frontage doors designed to connect indoor and outdoor environments. The flexible layout will enable the company to host product launches, talks and curated experiences alongside its core design and development work.
Mr Tindall said:
“Bicester Motion offers something genuinely rare – proximity to world-class talent, heritage and innovation, all in one place. For us, it’s not just about having a base; it’s about being part of a community that is actively shaping the future of motorsport and automotive culture. As we expand our platform, this environment gives us the right foundation to grow, collaborate and create.”
The move reinforces Bicester Motion’s role at the heart of Motorsport Valley, providing direct access to a network of engineering expertise, supply chain partners and specialist businesses. The estate is already home to more than 50 companies and over 500 professionals working across automotive innovation and mobility.
Escapade’s expansion comes as it progresses its next major international project at Circuit de Spa-Francorchamps, scheduled to open in 2028, alongside continued growth of its in-house design studio and lifestyle offering.
Daniel Geoghegan said:
“Escapade is exactly the kind of ambitious, design-led business that belongs at Bicester Motion.
Their work at Silverstone has set a new benchmark for how people experience motorsport, and their vision for what comes next aligns closely with our own – bringing together heritage, innovation and community in a way that creates real energy on site.
“The Motor Transport Yard is the perfect stage for that and we wish them the very best of luck.
“As we continue to grow our community of more than 50 pioneering businesses and 500+ people, Escapade’s arrival helps to reinforce our role not just as a place to work, but as a destination where brands, ideas and audiences come together – on and off the track.”
