The Agria Blenheim Palace International Horse Trials has announced that the rapidly growing equestrian brand evoke® will be the Official Safety Partner and the sponsor for the ever-popular Eventer Challenge in a new three-year commitment. evoke® will bring cutting-edge safety to the event, reinforcing its mission to innovate rider protection and make high-quality safety gear accessible to all equestrians.
Founded by David Mitson, inspired by his own personal experiences, evoke® is a pioneer in equestrian safety initiatives, offering a comprehensive range of protective gear designed alongside industry experts. With their newest helmet hitting markets soon, and exciting announcements on the way, evoke® products are rigorously tested to meet the latest safety standards within the sport.
The company is also the first equestrian brand to introduce an innovative helmet replacement policy, standing by its mantra of ensuring safety is never compromised by cost. This partnership comes at an exciting time for the company, which continues to expand across all aspects of the industry.
evoke® will also be unveiling its new collection of body protectors, back protectors and air jackets on its stand at Blenheim and with additional riding hats launching this year, evoke® is on course to have the largest collection of safety apparel worldwide.
Aiming to pioneer the latest innovations and technologies in equine safety to shape the new culture of rider safety, evoke® is in a prime position to be the Official Safety Partner for the event, which will also be hosting the Agria FEI Eventing European Championship this year.
evoke® Founder, David Mitson commented, “This partnership comes at an incredible time for the company. As we begin to branch out into wider aspects of the equestrian market, to be the official Safety Partner for one of the most prestigious events in the Eventing calendar is a huge milestone for us.
“To be able to offer support to the grassroots levels through our sponsorship of the annual Eventer Challenge allows us to emphasise our ambition to make affordable safety equipment for all equestrians.”
The company will also be sponsoring the evoke® Eventer Challenge, a grassroots derby-styled competition between Pony Club and Riding Club teams from all over the country.
The class fields over 800 competitors each year for the hybrid showjumping and cross-country course. This offers an opportunity for grassroots riders to experience the thrill of competing at one of the most prestigious equestrian events Eventing has to offer, and this sponsorship will help continue this opportunity.
“evoke® is leading a pathway toward improving safety within our sport,” added Event Director, Katrina Midgley. “We are proud to support their commitment to stylish, modern and affordable protection, and offer them the well-deserved platform to continue innovating.” Through this partnership, the Agria Blenheim Palace International Horse Trials is paving the way to prioritising equine and rider safety across all levels of Eventing.
