Rising fuel prices are prompting more UK travellers to seek cheaper alternatives for Easter journeys, with National Express reporting a sharp increase in bookings across its national network.
The coach operator said bookings for Easter half-term travel have risen by more than 40 per cent over the past two weeks as households look for lower-cost travel options amid continuing pressure on living costs.
Recent findings from VisitBritain suggest that financial concerns remain a major factor influencing travel decisions. According to its latest Domestic Sentiment Tracker report, 64 per cent of UK adults say the cost of living crisis is affecting them, with many reducing spending or being more cautious with household finances.
The same report found that 31 per cent of respondents see financial pressures as one of the biggest barriers to taking an overnight trip within the UK, while 23 per cent say rising fuel costs are directly affecting their travel plans.
National Express said coach travel is increasingly being viewed as a practical and affordable alternative to driving, particularly for domestic breaks and airport journeys.
Helen Smyth, director of commercial at National Express, said:
“People still want to get away this Easter and spend quality time with their family or simply switch off for a few days. But with fuel prices continuing to rise, many are looking for more cost-effective ways to get around.
“Coach travel allows people to enjoy a spring getaway without worrying about the cost of filling up the car, parking or other driving expenses – helping to keep UK breaks and airport travel for holidays abroad more affordable.
“With hundreds of great value, reliable and frequent coaches serving destinations across the UK including all major airports, those seeking an Easter or spring break have one less thing to worry about and can make the most of their budget.”
Despite cost pressures, demand for holidays remains strong. VisitBritain’s research found that the most common reason for taking a domestic break is spending time with family or a partner, cited by 39 per cent of adults, followed by 38 per cent who said they wanted rest and a change of routine.
National Express said its coach services connect hundreds of destinations across the UK, with onboard features including reclining leather seats, Wi-Fi on selected services, USB charging points and luggage allowances of up to 20kg.
