The LEGO Group has announced it will open its first-ever Oxford store at Westgate Oxford next spring, bringing a world of creativity, immersive play and exclusive products to the city.
Set to become the brand’s 22nd UK store, the new 250m² space will offer hands-on play opportunities, expert guidance from Brick Specialists and the widest selection of LEGO sets — including exclusive items such as the LEGO® Icons Star Trek: U.S.S Enterprise NCC-1701-D™ and Stranger Things: The Creel House.
Visitors can enjoy signature in-store experiences like the Pick a Brick Wall and Build a Minifigure Tower, alongside access to the LEGO Insiders loyalty programme for rewards and member-only offers. Recruitment for Brick Specialists will begin in the new year.
Shweta Munshi, Vice President Marketing, LEGO Retail at the LEGO Group, said:
“We are delighted to expand the LEGO Retail store portfolio by opening our first store in Oxford.
“We have found the perfect site at Westgate Oxford, and the new store will allow builders of all ages to be inspired by the endless play opportunities LEGO building has to offer.
“This store will be a top destination for product launches and events, while acting as a hub for our LEGO community and new builders alike.”
Brendan Hattam, Centre Director at Westgate Oxford, commented:
“We are thrilled to announce the opening of the region’s first LEGO store. The arrival of such a globally recognised brand underscores Westgate Oxford’s commitment to offering the best retail lineup possible.
“We look forward to announcing more details about the brand’s arrival, including an opening date, in due course.”
The opening date for LEGO Store Oxford will be announced soon.
