Independent family jeweller T.H.Baker has announced the opening of its 17th store, marking the brand’s first location in the Cotswolds with a new shop in the heart of Witney, Oxfordshire.
Founded in 1888, T.H.Baker is a fifth-generation jeweller with more than 135 years of heritage.
The new Witney store is scheduled to open to the public in late January 2026 and represents a significant milestone in the company’s ongoing retail expansion.
The move signals T.H.Baker’s commitment to combining luxury retail with strong high-street and community values. Witney’s mix of historic character and modern living made it a natural choice as the brand continues its strategy of fostering hyper-local engagement beyond major metropolitan centres.
The new store will showcase a wide range of fine diamond jewellery, alongside the company’s acclaimed Wedding Bar and custom wedding ring service.
Customers will also be able to explore a carefully curated selection of world-renowned luxury watch brands, supported by expert, personalised advice.
Phil Higgs, CEO of T.H.Baker, said:
“Opening our 17th store is a significant milestone, and we are thrilled to bring the T.H.Baker experience to Witney.
“The Cotswolds region perfectly aligns with our values of heritage and quality.
“We look forward to becoming a key part of the local community, serving generations of customers for years to come.”
Alongside the store opening, T.H.Baker has launched a major recruitment drive to build a brand-new team in Witney ahead of the January 2026 opening.
The company is seeking experienced luxury retail managers, diamond specialists and enthusiastic sales associates to help shape the customer experience from day one.
Successful candidates will demonstrate a passion for fine jewellery and prestigious timepieces, a strong focus on exceptional customer service, and the ability to build lasting relationships based on trust and expert advice.
Leadership opportunities will also be available for those keen to mentor and develop a new retail team within a supportive, family-owned business.
T.H.Baker has invited local professionals interested in joining a business rooted in history but focused on the future of omnichannel luxury to enquire about upcoming opportunities. Further details about the official opening date and specific roles will be announced closer to launch.
