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Italian Job Mile of Minis returns to helping families struggling with the cost of living crisis


The “Italian Job Mile of Minis” event is set to return on Sunday, 28 April 2024, aiming to help some of the 4.2 million1 children living in poverty.  

Now in its third year, the organisers are inviting classic and modern MINI owners of all shapes and sizes to join them for an exciting, safe, and enjoyable family driving day. 

Registration is now open for the event at a cost of only £28.00 per car, which covers admission for two people per car and a ‘Jobbers’ Road Book for the day, sticker, and badge.

Organisers hope each team will raise an additional £50.00 for Buttle UK, the benefiting charity that will distribute 100% of all funds raised on the day to families still grappling with the cost-of-living crisis in the region.

Buttle UK provides crucial financial assistance, offering life-changing grants for basic items like children’s beds and household appliances, as well as supporting educational needs such as school uniforms, computers, and books.

On the day, more than 150 Minis are expected to gather at the MINI Plant in Cowley, Oxford, before embarking on a driving adventure off the beaten track across Oxfordshire and into South Warwickshire. 

Participants will receive a special Italian Job route book, ensuring no chance of getting lost.

The highlight of the day will be a unique visit to “LR Classic”, the award-winning classic and works division of Jaguar Land Rover, home to some of the world’s finest and rarest examples of these cars.

Located south of Coventry, this facility preserves and maintains the spirit, legend, and mystery of classic Jaguars and Land Rovers, featuring a range of original and highly collectable vehicles.

Joseph Howes, CEO of Buttle UK, remarked, “Across Buttle UK’s grant giving, application rates have been 60% higher than pre-pandemic levels. With soaring prices, the impact of food and fuel poverty is alarming.

“The cyclical nature of financial difficulties and their effect on children’s mental health and educational outcomes will only worsen as this ongoing crisis persists.

“Families need our help more than ever before, so come join us on this fantastic day out, make new friends, share mini-stories, and help us give children in the region a better chance at life.” 

Giulia St George, co-founder and organiser of The Italian Job events, urged MINI owners to support the event, providing much-needed help to struggling families and offering their children a better chance in life.

She added, “for anyone taking part this year I can guarantee lots of fun, smiles, noise, colour, and spectacle.”

Over the last 33 years, The Italian Job has raised over £3 million for children living in poverty. The Mile of Minis event itself has, to date, raised over £30,000.

Buttle UK’s UK-wide ‘State of Child Poverty Survey2’, published in 2023, reported that 60% of frontline workers said children they engaged with were living in Destitution, a 15% increase from 2022. 

The Mile of Minis event takes place on Sunday, 28 April 2024.

  1. https://cpag.org.uk/news-blogs/news-listings/official-child-poverty-statistics-350000-more-children-poverty-and-numbers
  1. https://buttleuk.org/news/news-list/state-of-child-poverty-2023/

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