Residents across Oxfordshire are being urged to stay safe around rivers, lakes and coastal waters as fire crews launch a renewed water safety campaign during the hot weather.
Oxfordshire County Council’s Fire and Rescue Service has launced a campaign about the dangers of open water, highlighting the risks of cold water shock, hidden hazards beneath the surface, and strong currents that can quickly overwhelm even experienced swimmers.
The campaign comes amid growing concerns about people getting into difficulty in waterways across the county and during trips to the seaside.
According to the fire service, while open water may appear inviting on warm days, water temperatures often remain dangerously cold. Falling or jumping into rivers, lakes, reservoirs or the sea can trigger a “cold shock” response, causing rapid breathing, panic and disorientation.
Deb Forder, Safety Manager for Oxfordshire Fire and Rescue Service, said: “Open water can look appealing, especially on warm days, but it is also very dangerous. That is why the practical advice we’re offering is so important, particularly during the hot weather when residents are more likely to be tempted to take a dip.”
She encouraged people spending time near water to tell friends or family their planned route and expected return time, while also carrying a whistle and a phone in a waterproof pouch in case of emergencies.
The service warned that if someone is unexpectedly submerged, the body can involuntarily gasp for air, potentially inhaling water and causing hyperventilation. The sudden cold can also place significant strain on the heart.
“If you fall in, remember to relax, lean back and ‘float to live’ until you can control your breathing,” Deb added.
Residents are also being reminded never to enter the water to attempt a rescue. Instead, anyone witnessing somebody in trouble should call 999 or 112 immediately, shout for help, and throw something that floats to the casualty.
The fire service highlighted several hidden dangers associated with open water, including submerged rocks, discarded shopping trolleys, fishing hooks, machinery and strong underwater currents. Coastal visitors are also being warned about the dangers of rip currents, which can pull swimmers out to sea.
Officials say choosing supervised swimming venues, lifeguarded beaches or swimming pools remains the safest option during periods of hot weather.
The campaign forms part of wider efforts to reduce drownings and improve awareness of water safety across Oxfordshire and beyond.
Further information and advice can be found on Oxfordshire Fire and Rescue Service’s YouTube channel and through Royal Life Saving Society UK.
