Waitrose has started a trial of packaging-free shopping aimed by removing plastic from flowers and plants and offering more loose fruit and vegetables. Customers will be able to use their own containers to buy and refill produce such as pasta, rice and cereals. The supermarket chain says it will be the first to offer “pick and mix” frozen fruits which will be cheaper than the packaged equivalent. The trial is taking place at the Botley Road store where Waitrose says hundreds of products have been taken out of their packaging and there will be about double the usual amount of fruit and vegetable package-free. The trial will run until 18 August.
