Beauty lovers in Oxford can look forward to a major new arrival as Sephora UK has announced plans to open a flagship store at Westgate Oxford in late autumn 2025.
The much-anticipated launch will mark Sephora’s 11th UK store and the fifth to open in 2025, bringing with it over 3,900 square feet of premium beauty retail space.
The announcement forms part of the brand’s nationwide expansion this year, following the launch of its Liverpool ONE store in May and upcoming sites in Sheffield, Manchester, and Cardiff.
Work is already underway at the new store in Westgate Oxford, located on the site formerly occupied by Victoria’s Secret, which closed in 2024. The unit is now being transformed to reflect Sephora’s signature sleek and modern aesthetic ahead of its grand opening later this year.
“We’re thrilled to be bringing Sephora UK to the beautiful city of Oxford and the iconic Westgate Oxford shopping centre in the heart of the town,” said Sarah Boyd, Managing Director of Sephora UK.
“This marks our 11th store in the UK, with the passionate response from the UK beauty community continuing to drive our strategy as we look for new locations. With Oxford’s vibrant beauty scene, its dynamic student presence, and global tourist appeal, we expect this new store to become a buzzing hub of beauty activity.”
Echoing the excitement, Brendan Hattam, Centre Director at Westgate Oxford, added: “We know that our guests are keen to shop leading health and beauty brands, particularly those offering unique or exclusive products, so we are delighted to be welcoming the region’s first Sephora store. We will be announcing more details on the brand’s arrival, alongside opening dates, in due course.”
Sephora is renowned for offering a curated range of top-tier products across skincare, makeup, haircare, and fragrance – including exclusive “Only at Sephora” brands such as Haus Labs by Lady Gaga, Makeup by Mario, Merit Beauty, and Tower 28. Other cult favourites available include Glossier, Rare Beauty, Sol de Janeiro, VIEVE, and Tatcha.
Beyond products, the Oxford store will offer personalised beauty consultations, engraving services, and its MySephora loyalty programme, which lets members earn points and access exclusive products, events, and offers.
With the new Westgate Oxford location, Sephora aims to blend the historic charm of the “City of Dreaming Spires” with its modern, inclusive vision of beauty retail. Oxford’s combination of academic prestige, vibrant youth culture, and international visitors makes it, according to Sephora, an “ideal destination” for the brand’s immersive retail experience.
Further updates, including the exact opening date, are expected in the coming weeks.
