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Kidlington-based YASA acquired by Mercedes-Benz

Kidlington-based YASA acquired by Mercedes-Benz
Mercedes-Benz has acquired Kidlington-based YASA, a pioneer in next-generation electric drive technology

Mercedes-Benz has acquired Kidlington-based YASA, a pioneer in next-generation electric drive technology.

Under the terms of the acquisition, YASA will operate as a wholly-owned subsidiary of Mercedes-Benz, developing ultra-high-performance e-motors. It will retain its own brand, team, facilities and continuing to supply existing automotive supercar customers.

Electric motors are a fast developing area of technology where innovation and expertise drive performance and differentiation. YASA will help develop pioneering best-in-class electric drive innovations to give Mercedes-Benz exceptional performance in a new electric era.

Founded in 2009, YASA’s proprietary axial-flux electric motor is a step-change from the legacy radial electric motor technology. YASA’s patented e-motors deliver the greatest efficiencies and highest power densities in class for the smallest possible size and weight, giving end-customers unsurpassed driving experiences.

YASA’s axial-flux electric motor - a step-change from legacy radial motors.
YASA’s axial-flux electric motor - a step-change from legacy radial motors.

Following the acquisition, YASA and its 250 employees will continue to operate from its headquarters and production facility in Oxford. YASA will provide electric motors for Mercedes-Benz’s AMG.EA electric-only platform, while also acting as an innovation partner pioneering new electric drive technology for the Group.

Chris Harris, CEO, YASA said, “Working with Mercedes-Benz since 2019, it was always clear that we shared the same commitment to engineering excellence, innovation and reshaping mobility for the electric age. This acquisition is tremendously exciting because it gives YASA technology the global scale and reach of Mercedes-Benz.

“Together, we have the opportunity to make YASA the premier mark of excellence in electric motor technology, accelerating the adoption of electric vehicles and resetting the bar for electric driving experiences.”

YASA’s expertise and resources will be focused on delivering world-beating electric drive technologies for AMG-Mercedes’ electric-only platform.

Philipp Schiemer, CEO of Mercedes-AMG and Head of the Top End Vehicle Group, said: “We warmly welcome YASA to Mercedes-Benz.

“YASA’s impressive axial-flux technology allows future fully electric Mercedes-AMG performance cars to stay a step ahead of the competition.

“Thanks to electric motors with higher power density and continuous torque delivery, we will redefine the future of driving performance.”

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