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Motoring artist uses hand-cut vinyl art to promote Auto Royale 2021 Concours

Motoring artist uses hand-cut vinyl art to promote promote Auto Royale 2021 Concours
Motoring artist Joel Clark uses hand-cut vinyl art to promote Auto Royale 2021 Concours d’Elegance.

One of the UK’s top motoring artists, who started his career designing vinyl stickers for racing cars, is using the medium to promote one of this year’s top Concours events.

Hand-cut Vinyl art from Joel Clark is being used to promote Auto Royale, a modern reimagining of the traditional Concours d’Elegance to be held at Waddesdon Manor from 16 to 18 July 2021.

Auto Royale is an exciting new event concept where modern British culture meets world-class automotive machinery in a luxurious yet accessible setting with a feast of fine food, exciting entertainment and great artwork.

Joel Clark’s distinctive style stems back to 1990 when as a signwriter in Silverstone, he designed and created vinyl stickers for racing teams based around the circuit. Art college followed shortly after, leading to 17 years as a creative in the advertising industry.

Now Joel’s design for the show is being used to promote it worldwide, and it will be on sale as a poster. Joel, who is based in Oxfordshire, said, “It’s great that the artwork has been so well received. I am delighted, and it’s been a pleasure to work with the team and interpret their vision of the show.

Event organiser Paul Mathers said: “Sometimes with a new relationship, you know when it’s ‘just right’ and so it was when Joel pitched his idea to us for our Auto Royale event poster. His design perfectly captures the contemporary cool that lies at the centre of our concours vision, and it has made the concours even more visible.”

Auto Royale 2021 Concours d’Elegance artwork
Auto Royale 2021 Concours d’Elegance artwork

Event organiser Paul Mathers said: “Sometimes with a new relationship, you know when it’s ‘just right’ and so it was when Joel pitched his idea to us for our Auto Royale event poster. His design perfectly captures the contemporary cool that lies at the centre of our concours vision, and it has made the concours even more visible.”

But Joel is not alone. Two other famous British artists will be an essential part of the art offering at the Concours. Paul Oz’s success is a testament to anyone who ever thought, “I can do that”, and his talent was born out of a very basic need to decorate a rather bland, white-walled rented flat.

That was more than 15 years ago. Since then, Paul’s name has become synonymous with F1 racing and the newest wave of street-inspired British art. Celebrating the emotions, heroes and history of the sport, his work has been commissioned by celebrities, sportspeople and sporting teams around the globe and featured in every F1 Paddock Club.

Paul will be appearing at Auto Royale courtesy of Wishbone Publishing Ltd, with his works decorating the walls of the VIP Club. He will be creating two very special, one-off, hand-embellished artworks to be auctioned off for the official Auto Royale charity, Startermotor.

Visitors will have an opportunity to place their bids across the weekend, culminating in a live auction on Sunday afternoon, or purchase directly from ArtMarket Gallery, onsite at the show.

Featured in Vogue & GQ and having worked alongside clients like Rolls Royce and Bang & Olufsen, JJ Adams is rapidly becoming one of the UK’s most talked-about and collectable artists. He is bold and confident in style, often completely transforming celebrity images or iconic landmarks, with his own inimitable edge and blurring the lines between new media, pop, fine art, digital art and photography.

JJ’s art has heavily influenced the event design elements of Auto Royale 2021, and his art will decorate the walls of the Chairman’s Lounge, where JJ will make an appearance over the weekend.

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