The Alchemist is reimagining Dry January for 2025 through a new nationwide partnership with botanical soft-drinks brand TRIP, known for its sparkling CBD and mindful blends.
Instead of a month associated with restriction, the collaboration celebrates flavour, creativity, and moderation with a limited-edition menu of theatrical no- and low-alcohol serves available from 02 to 31 January at The Alchemist venues across the UK.
The menu blends TRIP’s botanical sparkling drinks with non-alcoholic spirits from Sipsmith, Cleanco, Pentire and Botivo, resulting in cocktails that stay true to The Alchemist’s signature style: bold, immersive, and full of theatre.
Highlights include the Calm Tide Orange, a refreshing coastal blend featuring Pentire Coastal Spritz and TRIP Blood Orange & Rosemary; the glowing Rhubarb Lava, made with Clean G Rhubarb and rhubarb caviar; Grapefruit Zen, topped with a CBD gummy; and the fiery Ginger Mind Mule, finished with ginger foam and a magnesium gummy.
The collaboration reflects a shift in how people approach Dry January — less about abstaining, more about exploring mindful, satisfying alternatives.
Jonathan Prinn-Fraser, Head of Bars at The Alchemist, said:
“We’ve always believed great hospitality is about pushing boundaries. Dry January has evolved; guests want flavour, function and creativity without compromise. Working with TRIP and Waitrose has allowed us to bring that to life with theatrical serves for every palate.”
TRIP’s Shopper Marketing Manager, Joséphine Sartoris, added:
“At TRIP, our mission is to help a billion people find their calm in the everyday. Partnering with The Alchemist feels natural — our shared belief is that feel-good moments should be memorable and uplifting. Every serve in this menu feels thoughtful, modern and joyful.”
The partnership also extends into Waitrose stores. Shoppers purchasing a non-alcoholic spirit + TRIP bundle in January will receive a voucher for a complimentary Dry January serve at any Alchemist venue, offering a seamless at-home to in-bar experience.
