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Mercure Oxford Hawkwell House Hotel appoints new Director of Sales


Mercure Oxford Hawkwell House Hotel has appointed a new Director of Sales to help drive new business and raise the hotel’s profile locally and nationally.

The boutique hotel has appointed Isabela Dumbrava to design and implement new creative strategies for the hotel, overseeing all marketing and help put the venue on the map as a go-to destination in Oxfordshire.

Isabela joins the team with nine years of industry experience and a strong track record in sales and event management roles. Before taking on the position of Director of Sales, Isabela worked for some of the largest hotel groups, including Accor, IHG and Compass Group.

In her new role, Isabela will work alongside the established sales team to oversee new business and boost meetings, conference and event bookings for the Iffley-based hotel.

“I am really pleased to have joined the Hawkwell House team,” said Isabela. “It’s a stunning, versatile venue, and I’m looking forward to showcasing everything it has to offer.

“The opportunity to work for the global hotel chain Accor, coupled with the unique charm and recent transformations at Hawkwell House, presented an ideal combination that aligned perfectly with my professional aspirations.

“The appointment of an exceptional new head chef has elevated the culinary experience and the warm welcome and professionalism of the team reinforced my confidence in the positive work culture at Hawkwell House. Plus, the recent £3.5 million refurbishment added an extra layer of excitement.”

Through her passion for business development, Isabela hopes to transform the hotel’s MICE offerings and redefine Hawkwell House as one of the premiere destinations in Oxford to host events.

Read more: Look inside Mercure Oxford Hawkwell House Hotel £3.5m refurbishment

Isabela explained: “I am confident that my holistic understanding of the industry and track record of implementing effective marketing strategies will contribute to our growth and help raise our profile in Oxford.

“Hawkwell House is somewhat of a hidden gem in Oxfordshire, but we have ambitious plans to turn that around and make our mark in the city.

“Whether you’re staying with us for the night, booking a party or just enjoying dinner in our restaurant, we are committed to creating a vibrant and welcoming environment where guests can enjoy exceptional service, delightful cuisine, and truly memorable experiences.”

Hawkwell House recently appointed a new Head Chef, who has launched exciting bespoke menus to transform the dining offering at the hotel and make it an unmissable culinary destination in Oxford.

Read more: Mercure Oxford Hawkwell House Hotel appoints Head Chef trained by Jamie Oliver

Nick Jefford, General Manager, added: “We are pleased to announce that Isabela has joined the team as Director of Sales. Her extensive experience in the hospitality industry makes her a great addition to the team.

“Isabela is one of several exciting new appointments at Hawkwell House and we are confident that we now have the right team in place to help us deliver exceptional guest experiences.”

The hotel is located just a short walk from the Iffley Lock on the River Thames and St Mary The Virgin Church Hawkwell House. It is just three miles from Oxford rail station and is close to Oxford bypass road.

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