Diddly Squat Farm and Blue Diamond Garden Centres are launching a new collection of garden gifts for Christmas, bringing the Oxfordshire farm’s distinctive brand into a range of seeds, growing products, bird food and other garden-related gifts.
The collection will launch on 01 October 2026 as part of a three-year partnership between the two businesses. It will be available at Blue Diamond Garden Centres, Diddly Squat Farm Shops and online.
Diddly Squat Farm, near Chipping Norton, is the working farm and farm shop associated with Jeremy Clarkson and Lisa Hogan.
The new range extends the partnership with Blue Diamond beyond individual products into a broader collection aimed at gardeners and those looking for Christmas gifts connected with growing and the outdoors.
Among the products are Seedy Balls, available in three wildflower varieties, and a Fruit & Nut Bar for garden birds, supplied with a bespoke feeder.
The collection also includes a Diddly Squat Farm 12 Days of Christmas Flower Seed Calendar, with a different surprise behind each door. The calendar also includes a prize competition based around a Diddly Squat version of the traditional 12 Days of Christmas song.
The partnership follows the launch of the Diddly Squat Farm Rosé Rose and brings together Blue Diamond’s garden-centre and horticultural business with the Diddly Squat brand’s association with British farming and the countryside.
Alan Roper, chief executive of Blue Diamond Garden Centres, said the new collection was intended to combine gardening products with the character associated with Diddly Squat Farm.
Lisa Hogan, co-founder of Diddly Squat Farm Shop, said the businesses had enjoyed developing products that could be grown, planted or used in the garden. The collection will be available from 01 October, ahead of the Christmas shopping season.
