Westgate Oxford has unveiled a dynamic new interactive 3D installation on Leiden Square named ‘ART and PLAY’, which aims to transform the traditional shopping experience into an interactive world of imagination.
Created alongside CRIA Projects, the installation is inspired by inclusive public spaces which use bold colour blocks and abstract shapes to delight the senses. ‘ART and PLAY’ encourages curiosity by blending art, function, and play.
The new space at Westgate Oxford features colourful cubes, archways, smooth slides, and cozy cylinders, all of which have been designed to spark imagination while providing a safe environment for visitors of all ages to rest, play, and meet, or simply enjoy the energy the shapes bring to the heart of the city.
The centrepiece of the installation is a spectacular large-scale interactive structure where visitors can sit, reflect, and connect with others in a unique sensory environment.
Brought to life by renowned Irish artist Maser, whose distinctive colour palette and dynamic visual approach have transformed ‘ART and PLAY’ into a breathtaking visual feast.
Known for his bold geometric patterns and eye-catching colour combinations, Maser has infused each element with his signature style, creating an environment that elevates the entire experience from mere play structures to true artistic expression.
The installation is also fully accessible, featuring wheelchair-accessible and buggy-friendly benches.
To celebrate the launch, Westgate Oxford will be hosting a free family-friendly day of activities from 11.00am to 5.00pm on Saturday 26 July, with entertainment including bubble magic, balloon modelling, and more, as well as Westgate Crafting Club’s creative workshops inviting guests of all ages to come together and create bracelets, paint masks, and enjoy colouring fun. Visitors can find the craft space opposite Søstrene Grene.
Brendan Hattam, Centre Director at Westgate Oxford, commented: ” ‘ART and PLAY’ is a unique space that brings art, play, and community connection to the heart of the city, and we’re thrilled to hand it over to our guests to enjoy.
“As a central part of the Oxford community, we wanted to create an inviting and fun environment where everyone – from families of all ages to students and tourists – can relax, connect, and create new memories.
We hope our guests will love the vibrant installation as much as we do, and we encourage them to come down to our official launch event to experience the family-friendly fun.”
